About us

Kubla srl is a company specialized in digital innovation and software development, founded in June 2024 in Milan by Alessandro Parodi, Francesca Memini, Chiara Di Lucente, and Rossella Failla. The founding partners combine strong scientific, social, and technological backgrounds with experience gained as a team even before the company’s foundation: we are a young organization with a solid track record, and a true interdisciplinary chimera. Kubla’s technological know-how makes us an ideal partner for technological innovation, digital health, and online communication in the fields of science and healthcare. We are based in Milan, Rome, Pescara, and Palermo, and our network of professionals allows us to assemble tailored, local teams. Yet our ambition is European: we rely on a network of contacts in academia and research, which enables us to support the development of partnerships for transnational projects.

Why Kubla?

At Kubla, our identity transcends traditional coding; it embodies an interdisciplinary fusion of diverse educational backgrounds and creative visions. Our name draws inspiration from Kubla Khan and his legendary city of Xanadu, as reimagined through the poetic lens of Samuel Taylor Coleridge and the narrative brilliance of Jorge Luis Borges. In Coleridge's poem "Kubla Khan," the emperor envisions a majestic palace inspired by a dream, leading to the creation of Xanadu. Centuries later, Borges reflects on this creative lineage, noting that "an emperor of the Mongols in the thirteenth century dreams a palace and builds it according to his dream; in the eighteenth century, an English poet who could not have known that the structure was born of a dream, dreams a poem about the palace." Borges suggests that this series of dreams and creations is unending: "If the pattern holds, someone, in a remote future, will dream this same dream, and will not know that two men have already dreamed it." This concept resonates deeply with Kubla's philosophy—a creativity that transforms across forms yet retains its ambition, perpetuating a pattern that brings universal ideas into the tangible realms of art, language, and technology. In this light, we ponder: could the modern incarnation of Xanadu be a software platform? At Kubla, we believe so, as we strive to materialize visionary concepts into digital realities.

Who we are

Alessandro Parodi

CEO & CTO

Alessandro is a seasoned software developer and entrepreneur with a strong background in digital innovation and web development. He studied engineering at the Politecnico di Milano, which laid the foundation for his technical expertise and project management skills. He began his professional journey as a web developer at Altroconsumo (2002-2007), contributing to the development and optimization of digital platforms. In 2009, he founded AxWare, a company focused on web development and software solutions, collaborating with communication agencies and design studios. In 2019, Alessandro co-founded Kilopix in Mendrisio, Switzerland, a company specializing in digital solutions, where he further refined his expertise in project management and technological innovation. In 2024, he co-founded Kubla -Alessandro clearly has a passion for names that start with "K." Throughout his career, Alessandro has collaborated with notable organizations… He has also collaborated in European projects supporting the development of digital tools and web applications tailored to the needs of healthcare professionals, researchers, and patient communities (IMMEDIATE, REAction, PainRelife).

Chiara Di Lucente

Co-Founder, Project Manager and science communicator

She graduated in medical biotechnology and obtained a specialization course in Science communication and journalism at Sapienza University of Rome. She has worked in the field of science and health communication collaborating with communication agencies, health companies and writing for newspapers. In 2020 she started working with an italian medical-scientific communication agency as scientific content manager for several projects, taking care of the editing and supervision of scientific content and actively participating in the various project phases, especially the research ones. She has collaborated in the management, dissemination and communication of the MOSBRI EU project with Sapienza University of Rome and the IMMEDIATE EU project with Zadig. For Sapienza University of Rome she has also collaborated in the organisation of events, conferences and training courses.

Francesca Memini

Co-Founder, Project Manager

With a degree in philosophy, she gained experience working on corporate and product communication, social responsibility projects, press office, and digital strategies in a pharmaceutical company. Since 2014, she has worked as a communication consultant, collaborating with patient associations, scientific societies, communication agencies, and other health-related entities. Since 2018, she has helped start Digital Innovation activities in Zadig, a medical-scientific communication agency. She has played a key role in European projects, serving as Communication Manager for the INTERREG project Reaction, aimed at developing innovative healthcare solutions for aging populations, and for the PainRelife project funded by the European Regional Development Fund of the Lombardy Region, where she has also contributed to apps development to support pain management. She holds a specialization course in Narrative Medicine from Istud and the title of Level I Counsellor from the Institute of Person-Centred Approach (IACP Milan). She has designed and delivered numerous training courses and workshops on the topics of doctor-patient relationships, narrative medicine, medical humanities, and digital health.

Rossella Failla

Co-Founder, Digital strategist

Rossella Failla is a social and healthcare communication professional based in Palermo, Italy. With a strong background in digital strategy and social media management, she has developed and implemented communication plans for organizations in the healthcare, social, and nonprofit sectors. She has worked extensively on projects contributing to digital storytelling, social media campaigns, and the strategic promotion of initiatives focused on healthcare, social inclusion, and sustainability. As a Social Media Manager and Digital Strategist, Rossella combines her philosophical approach with innovative digital tools to create meaningful narratives that connect institutions with their target audiences. As the Communication and Marketing Manager for Sartoria Sociale, a project by the Al Revés Social Cooperative, Rossella has been instrumental in creating employment opportunities for disadvantaged individuals. Attending the course "Culture and Health" organized by the Cultural Welfare Center of Turin, She studied the role and tools of cultural welfare for the conception and development of projects with a high social impact.